Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Year of production: 2013

Image is illustrative. Photo by Campaign Creators on Unsplash

The book is focused on how to design and implement a content marketing strategy that will attract people to a nonprofit cause. It offers practical tips on how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support a nonprofit in different ways. The author brings into attention ideas related to the dynamic of fundraising and communication strategies and provides examples from nonprofit organisations of various sizes.


Photo of Kivi Leroux Miller
Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn how to improve their jobs through a variety of training and coaching programs.