Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
Year of production: 2013
The book is focused on how to design and implement a content marketing strategy that will attract people to a nonprofit cause. It offers practical tips on how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support a nonprofit in different ways. The author brings into attention ideas related to the dynamic of fundraising and communication strategies and provides examples from nonprofit organisations of various sizes.