Political Communication and Propaganda: Media Education against Discrimination – A guide for teens

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Propaganda and political communication relate to the definition of power relations among different in-groups and out-group in the society, which in its turn is culturally and historically defined. This module focuses on some communication and rhetorical strategies employed mainly by political parties and movements in order to persuade the citizens in relation to certain visions of society and, in particular, to the different representations of social groups they construct. The analysis section of the module includes two introductory units on the concepts of political communication and propaganda. The other three units within the analysis section dwell on the deconstruction of the – verbal and audio-visual – rhetorical strategies and of stereotypes employed in the political communication that, often in a subtle way, discriminate people on the basis of their race, ethnicity and sexual orientation. The first two units of the media production section concern some contemporary political communication strategies (political marketing and web design of political sites). The last three units of the module consist in the organization and implementation of a particular form of social and political communication – the anti – discrimination campaign – through the production of a set of video spots against discrimination and their socialization within the public sphere (i.e. the school community).

Authors
Francesco Fabbro (Units 4, 7-10), Michel Berhin, Daniel Bonvoisin, Cécile Goffard, Anne-Claire Orban de Xivry, Paul de Theux, Martin Culot (Units 1-3, 5, 6)

Authors

UNESCO

UNESCO is the United Nations Educational, Scientific and Cultural Organization. It seeks to build peace through international cooperation in Education, the Sciences and Culture. UNESCO's programmes contribute to the achievement of the Sustainable Development Goals defined in Agenda 2030, adopted by the UN General Assembly in 2015.