Take Action: Successful Public Campaigns

Image is illustrative. Photo by Henry Be on Unsplash.

A collection of successful campaigns from Eastern European countries and the Czech Republic, the home of the “People in Need” organization, which has created this guide for creative activists. Successfully organized initiatives have achieved great results in their subjects in the public sphere, which managed to attract an audience to a greater or lesser extent and achieve their goals in the public sphere. The collection presents each campaign in the following format: Problem, Solution, Pros&Cons, Step-by-Step, Practical tips.


People In Need

The People in Need organization was established in the Czech Republic in 1992 by a group of Czech war correspondents who were no longer satisfied with merely relaying information about ongoing conflicts and began sending out aid. It gradually became established as a professional humanitarian organization striving to provide aid in troubled regions and support adherence to human rights around the world. Throughout the 25 years of its existence, People in Need has become one of the biggest non-profit organizations in Central Europe. In addition to humanitarian aid and human rights, it now also targets education and helps people living in social exclusion. The People in Need is part of Alliance2015, a strategic network of seven European non-governmental organizations engaged in humanitarian aid and development projects. This collaboration increases effectiveness, both in working in the target countries and in campaigns aimed at influencing the attitudes of politicians and the general public in Europe. More information: