Managing your school’s online reputation Guide

Year of production: 2020

Image is illustrative. By javier trueba on Unsplash.

Online Reputation Management (ORM) is about understanding and managing your digital footprint (everything that can be seen or read about your school online). You need to know it all – the positives and the negatives – and to create lots of the positives yourself with a visible and active online presence (including social media).


Childnet International

Childnet International is a registered UK charity that aims to make the internet a safe place for children and young people. Childnet works directly with children and young people from the ages of 3 to 18 on a weekly basis, as well as parents, carers, teachers and professionals, finding out about their real experiences online, and the positive things they are doing as well as sharing safety advice.Working directly with these audiences is important in helping to equip them to stay safe online and informs the resources that we develop for them. The conversations that Childnet has with them also helps to inform how the charity develops and responds to policy issues and the messages that they take to government and the internet industry about the real experiences of children and young people and what needs to be done to make them safer.