# MarchForOurLives: Mobilization of a Gun Violence Prevention Movement on Twitter

#MarchForOurLives DC. Photo by DK Lee/Flickr.

This research focuses on the mobilization of the gun control movement March for Our Lives on Twitter. The present study uses an unobtrusive content analysis of tweets referencing the hashtag #MarchForOurLives.

The examination of public discourse on social media following a national tragedy can provide evidence of how social media affects social movement activity and protest behavior.