Strategy guide – change through communications
Year of production: 2017
This guide, published by Heartwired, starts from the premise that human beings are “heart-wired”, that are decision making is influenced by emotions, identity, belief, values and lived experience. Those seeking to drive change need to leverage an understanding of their audiences based on this assessment of what “makes them tick” and to accelerate the change that they want to see in the world.
The guide shares stories, tools and some secrets to successfully change communications.