Article: How to write a “slam dunk” op-ed
Year of production: 2017
One great way to secure positive media coverage and to get your messages across to your chosen audiences is to place an “op-ed” – an opinion piece written by someone from within your organisation. It is your opportunity to be more opinionated about an issue and make specific calls. This article offers tips on how to write a strong op-ed and how best to pitch that to the media.