E-learning, Tips Accessible
Video: tips for writing a pitch email
Year of production: 2019
Photo by Christina Morillo from Pexels
Very practical tips from PR professionals on what to (and not to) include in an email to a journalist pitching your story. From the subject line, through to the content and how to attach images they talk you through it all.
0:04
hi everyone we are back with Friday's
0:08
top tips and tricks so we have Lizzy and
0:13
myself Reacher and we are going to talk
0:16
about how to pitch to journalists this
0:20
is something we get asked a lot
0:21
especially when we do our reaching
0:22
millions course there's several things
0:25
that really important to bear in mind
0:26
Jonas receive hundreds of emails every
0:29
single day so to make your email stand
0:32
out the most important thing think about
0:34
your inbox when you get so much mail
0:36
from everyone what makes you actually
0:38
read something it's a catchy headline so
0:40
that subject title is so important and
0:43
so don't ramble in it don't say
0:46
something that's gonna blend in with
0:48
everyone else and press releases on an
0:49
app use the title the catchy title for
0:52
your press release as your subject line
0:53
and a good tip here is also to say what
0:56
it is first so for example is a feature
0:59
say feature that and then what the
1:02
pictures about or if it's a case study
1:03
case study then that's the journalist
1:05
can literally see just back to the
1:06
subject line what your email is about so
1:08
they're looking for a case study scan
1:10
through all that there's one
1:11
let's read it that's the first challenge
1:13
get them to open your email and another
1:17
one is to not blind CC so make sure that
1:22
you are just sending it to that one
1:23
journalist and personalize the emails
1:30
but make them know that you made the
1:33
effort to see who they are and target
1:36
them personally and what's the best way
1:38
to find out who they are look at the
1:41
articles that they have done yeah just
1:43
get all them people you're journalists
1:44
so you might have got your journalist
1:45
because you've done your own research or
1:47
from a media database but just google
1:49
them and see what they write about and
1:50
understand what they write about and
1:53
put that in your first paragraph hi Amy
1:55
I know that you like writing about an
1:56
entrepreneurial entrepreneurial when you
1:58
work for you today entrepreneurial women
2:01
or as you know girls at code or horses
2:04
that we've got hay fever or whatever it
2:06
is I know that you write about this I
2:10
thought you know you might be interested
2:12
in it because in singing so when you're
2:14
writing your pitch make sure that you
2:16
use exciting language and make it
2:19
concise and snappy don't waffle and make
2:22
it boring because chances are they also
2:26
another really important thing is if you
2:28
attach lots of things you will clog up
2:29
their inbox and also they might not be
2:31
bothered to open it so a couple of tips
2:33
here instead of attaching your whole
2:35
press release copy and paste it into the
2:37
email below like below your signature
2:39
and also have one we transfer Dropbox
2:43
whatever you use link to a folder that
2:45
has high-res photos in it and they must
2:47
be high-res if you send them over as it
2:49
would get printed and lots of things
2:51
won't get written without a picture so
2:52
they have to be high-res and your press
2:54
release on there as well so all in one
2:56
link that they can link on and it won't
2:57
clog up their inbox but she often paste
3:00
it below my actual email so I write in
3:02
there or you can see below for the press
3:04
release or follow this link that's
3:08
everything that's there today today we
3:10
do have more tips but that's all you're
3:11
getting today we are on YouTube every
3:14
Friday at 3:00 a little bit late today
3:16
but we'll try harder next week to be on
3:18
time and if you would like to see or
3:20
know or hear anything in particular from
3:22
us please do comment no thank you
hi everyone we are back with Friday's
0:08
top tips and tricks so we have Lizzy and
0:13
myself Reacher and we are going to talk
0:16
about how to pitch to journalists this
0:20
is something we get asked a lot
0:21
especially when we do our reaching
0:22
millions course there's several things
0:25
that really important to bear in mind
0:26
Jonas receive hundreds of emails every
0:29
single day so to make your email stand
0:32
out the most important thing think about
0:34
your inbox when you get so much mail
0:36
from everyone what makes you actually
0:38
read something it's a catchy headline so
0:40
that subject title is so important and
0:43
so don't ramble in it don't say
0:46
something that's gonna blend in with
0:48
everyone else and press releases on an
0:49
app use the title the catchy title for
0:52
your press release as your subject line
0:53
and a good tip here is also to say what
0:56
it is first so for example is a feature
0:59
say feature that and then what the
1:02
pictures about or if it's a case study
1:03
case study then that's the journalist
1:05
can literally see just back to the
1:06
subject line what your email is about so
1:08
they're looking for a case study scan
1:10
through all that there's one
1:11
let's read it that's the first challenge
1:13
get them to open your email and another
1:17
one is to not blind CC so make sure that
1:22
you are just sending it to that one
1:23
journalist and personalize the emails
1:30
but make them know that you made the
1:33
effort to see who they are and target
1:36
them personally and what's the best way
1:38
to find out who they are look at the
1:41
articles that they have done yeah just
1:43
get all them people you're journalists
1:44
so you might have got your journalist
1:45
because you've done your own research or
1:47
from a media database but just google
1:49
them and see what they write about and
1:50
understand what they write about and
1:53
put that in your first paragraph hi Amy
1:55
I know that you like writing about an
1:56
entrepreneurial entrepreneurial when you
1:58
work for you today entrepreneurial women
2:01
or as you know girls at code or horses
2:04
that we've got hay fever or whatever it
2:06
is I know that you write about this I
2:10
thought you know you might be interested
2:12
in it because in singing so when you're
2:14
writing your pitch make sure that you
2:16
use exciting language and make it
2:19
concise and snappy don't waffle and make
2:22
it boring because chances are they also
2:26
another really important thing is if you
2:28
attach lots of things you will clog up
2:29
their inbox and also they might not be
2:31
bothered to open it so a couple of tips
2:33
here instead of attaching your whole
2:35
press release copy and paste it into the
2:37
email below like below your signature
2:39
and also have one we transfer Dropbox
2:43
whatever you use link to a folder that
2:45
has high-res photos in it and they must
2:47
be high-res if you send them over as it
2:49
would get printed and lots of things
2:51
won't get written without a picture so
2:52
they have to be high-res and your press
2:54
release on there as well so all in one
2:56
link that they can link on and it won't
2:57
clog up their inbox but she often paste
3:00
it below my actual email so I write in
3:02
there or you can see below for the press
3:04
release or follow this link that's
3:08
everything that's there today today we
3:10
do have more tips but that's all you're
3:11
getting today we are on YouTube every
3:14
Friday at 3:00 a little bit late today
3:16
but we'll try harder next week to be on
3:18
time and if you would like to see or
3:20
know or hear anything in particular from
3:22
us please do comment no thank you
Video: tips for writing a pitch email
www.youtube.comAvailable in EN
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