Promoting your cause can be a difficult task, especially if you are dealing with different “generations” of people. In the youth work sector, we are primarily communicating our ideas to Generation Z, but also to Millenials (Generation Y). Generation Z is the youngest and most ethnically-diverse generation – anyone who was born after 1997 falls into this category. On the other hand, Millenials are older and were born between 1981 and 1996 (Business Insider, 2020).
Marketing and communication techniques can certainly help you in reaching out to Generation Y and Z. And this section is all about this – how to use effective marketing and communication strategies to reach your target groups and successfully raise awareness about your organisation or action.
Are you interested in finding out more about media relations? How to organise a press event? Or maybe plan to organise sustainable events with youth or other audiences? Do you want to know more about the proper use of social media and evaluation of your social media efforts? If your answer to any of these questions is “yes”, then it’s time to jump into this section and find out more!