Your guide to successful persona building

Year of production: 2020

Image is illustrative. Photo by Christina Morillo from Pexels.

Defining your right target group can be connected with different strategies. This article presents one of the most used strategies of detecting target groups – persona building. Persona building is a process in which your organisation tries to define a typical representative of your target group (including their age, interests, demographics, behaviours) and is interacting with them. With this, you can enhance your communication, as you will communicate better with your target groups. Article offers significant tips and tricks, as well as it will guide you step by step on how to create your own persona.