Forbes: Five things everyone should know about public relations

Written by Robert Wynne, a Public Relations professional based in the USA, this article for Forbes magazines, busts some common myths about public relations.
In the article Wynne outlines some of the tools of the trade, highlights the difference between – often confused – PR and advertising, details what makes a good news story, makes the case for traditional media (versus social media) and outlines the challenges of measuring PR.