Toolkit: How to identify, map and connect with key stakeholders?

Year of production: 2013

This Handbook from Democratise/Future Digital (a consultancy helping public, corporate and civil society organisations improve stakeholder engagement) outlines a step-by-step process for audience mapping that consists of three simple stages:

  1. Identify your stakeholders
  2. Define their proximity to you, your campaign or project
  3. Describe the relationships within your stakeholder eco-system.

It goes on to help you define those stakeholders in more detail, understand their influence, influences and values and then position them in relation to your campaign or communications strategy.