Toolkit: How to identify, map and connect with key stakeholders?
Year of production: 2013
Image from Shutterstock
This Handbook from Democratise/Future Digital (a consultancy helping public, corporate and civil society organisations improve stakeholder engagement) outlines a step-by-step process for audience mapping that consists of three simple stages:
- Identify your stakeholders
- Define their proximity to you, your campaign or project
- Describe the relationships within your stakeholder eco-system.
It goes on to help you define those stakeholders in more detail, understand their influence, influences and values and then position them in relation to your campaign or communications strategy.