Toolkit: How to identify, map and connect with key stakeholders?
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This Handbook from Democratise/Future Digital (a consultancy helping public, corporate and civil society organisations improve stakeholder engagement) outlines a step-by-step process for audience mapping that consists of three simple stages:
- Identify your stakeholders
- Define their proximity to you, your campaign or project
- Describe the relationships within your stakeholder eco-system.
It goes on to help you define those stakeholders in more detail, understand their influence, influences and values and then position them in relation to your campaign or communications strategy.
AUDIENCE MAPPING
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