Case study: Stabilo Boss – Highlight the Remarkable

Year of production: 2018

Stabilo Boss – the well-known maker of highlighter pens – ran a campaign to highlight women throughout history, who had achieved incredible things, but whose accomplishments had been overlooked or eclipsed by those of the men around them.
In the ads that appeared as part of the campaign, black and white photographs, showed women highlighted in bright yellow pen. For example, Katharine Johnson, the NASA mathematician who worked on the calculations helping to send Apollo 11 to the moon.
The campaign created a real buzz on social media and won awards.