Beyond sophistication: Dimensions of advertising literacy

Stephanie O'Donohoe is senior lecturer in marketing at The University of Edinburgh. A graduate of the College of Marketing and Design, and of Trinity College Dublin, she worked in the Irish alcohol industry and completed her Ph.D. at Edinburgh. Her research addresses consumers' experiences of advertising, with emphasis on young adults' attitudes, involvement and literacy. Her published work explores how (or whether) academic theories in marketing, literary, cultural and media studies can account for everyday experiences of advertising.

Caroline Tynan is professor of marketing at Nottingham Business School, Nottingham Trent University and a member of the Associate Faculty of Henley Management College. Her publications address market segmentation, qualitative research methodology, consumer behaviour and supply chain management, and her current research focuses on aspects of relationship marketing in service sectors