Hi. Previously, we learned about defining your audience,
setting strategic goals, choosing the right platform
and creating your online brand.
So, in this video I'll explain how to produce videos online.
Starting with tips for successful storytelling,
filming preparation, including the lighting, the videos, the audio
and the shooting environment
and in general how to create stories from start to end.
How to use videos to create stories.
I will start with explaining tips for successful storytelling.
First of all, we need to identify the core message.
Think of it as the main purpose of creating the video
and the main takeaway that you want
your audience to walk away with.
The core message would help guide the video.
And help you choose the right tone of
voice, graphics, music and script.
Now, after identifying the core message,
now we need to divide the video into three parts,
intro, body, and closure.
Having a beginning, middle and end will help your viewers
to go with the video's flow and help them
understand the message a lot easier.
Now, let's go even more in depth into creating the beginning,
middle and end of the story.
If you follow these steps, the storytelling of the video
that you want to create will be formed a lot easier.
First of all start with introducing a conflict or a problem
like cyber bullying for example.
Then you can increase the tension by explaining how
cyber bullying is affecting the youth.
After increasing the tension, provide resolution
and explain to the viewer how you're solving the problem.
Then finally end it by a call to action and explain to the viewers
how they could take steps in order to improve the situation.
So, after identifying the core message and having
an intro, body and closure,
then the third tip is to introduce characters
to showcase the human experiences.
As people viewing the videos will always connect
when they watch other people in the video.
The fourth tip is to keep it simple, short and in order.
Focus on one topic at a time.
And respect your audience's time
by making the videos short and concise.
And finally, don't be afraid to use fun and
humorous tone to convey your message.
Always put yourself in your audience's shoes
and think how they would react and connect with your video.
Filming preparation, I want to go over things to consider before
and during a video shoot.
I will be focusing on interviews and speaking
to camera shots like this one.
First, a successful shoot is a video that looks good and sounds good.
And believe it or not, sounding good is
even more important than looking good.
There are four things you need to consider before filming:
location, lighting, cameras, and audio.
First of all, you can choose a couple of representatives
who would always present your videos.
This will help the viewers to get used and connect
with the presenter a lot easier.
If you're presenting the video or you've chosen a narrator
who would present the video make sure that you're comfortable
and confident in front of camera
by making sure to practice a few times before the actual shoot.
And while filming it would be easy to follow the script
if you have it in bullet points.
So, make sure before shooting,
cut down the script into bullet points
where you can easily read and present.
It is very normal to make mistakes while presenting.
And keep in mind that you can always edit and cut
and put the best parts together during post production.
You don't have to speak formally to the youth,
just write and speak for the ear by speaking clearly
and more conversationally
to better connect with your audience.
Now, remember last video when we discussed the branding and
how you should be consistent across all your channels?
Now you should also be consistent across all your videos.
So, make sure to use consistent elements,
graphics and music across your videos.
Doesn't have to be the same music of course,
but the same genre of music.
And now let's discuss filming equipment.
I'm going to cover the basic equipment and setup you need
to produce your social media videos.
Anything that shows in your frame would add or subtract
from your project's message and branding.
Venue and location should complement your message
and your projects and your objectives.
For example, if you're targeting students
then shooting inside a school would
obviously fit a lot more than shooting inside a corporate office.
A corporate office setup wouldn't fit as much.
Unless done intentionally, avoid filming in front of plain, flat walls.
Accentuate the depth behind your subject
and use props in the surroundings
to help build your video's look and feel.
Also, make sure to choose a location that is quite enough
for your audio to be clear and crisp.
I live in Egypt and the noise level here in Egypt
and in the streets is very high
because of the traffic and everything.
So, I apologise for that.
Moving on to the lighting.
There are two types of lights.
They're either indoor lighting or outdoor lighting.
Whichever you use, you need to make sure
that you have a consistent light throughout.
So, starting with natural lighting.
Outdoor lighting depends mostly on sunlight,
which should be enough to light your video.
However, daylight changes throughout the day a lot.
So, for example, if you're shooting the video during sunset,
then there would be light at the beginning
of the video and near the end
it will be total darkness.
So, make sure to choose the right time to film the video.
Also, when shooting outdoors,
try to avoid the direct sunlight one at noon.
It's really harsh light and doesn't help the subject to look nice.
Try to either shoot in a shaded area or use diffusers.
Here's an example of a diffuser.
This is used to diffuse mostly the sunlight.
Sunlight will come from this direction and then it will get diffused
and look on the subjects face a lot softer.
No harsh light and harsh shadows on your face.
But for starters, you don't have to worry about it.
Maybe just shooting in a shaded area would be enough.
Also, you can shoot indoor using natural lighting next to a window
as the indirect sunlight would help illuminate the subject's skin.
It makes it look softer and nicer.
Now, if you plan to shoot indoors at night or in a closed space
and you want to use artificial lights, it is very simple.
There are three main lights that I use in this setup.
So, let me walk you through the setup quickly.
First of all, here's my camera.
This is a screen where I can see myself
and this is the main light that I'm using.
This main light consists of a light strobe
and then a light box with a light diffuser.
So, the light when it comes in, it gets diffused,
falls on my face and makes my skin look a lot softer.
Also, I use a second light source, which is a fill light.
I mainly use it because there is a light coming from this side.
This side might be a little bit darker,
so the fill light just fills the shadows on my face
and makes the subject look brighter.
And then lastly, the light on the background.
It helps to separate the background from the subject.
Imagine if I'm wearing black and there is a black background,
you would only see my face.
But, adding a light to the background
it helps separate the background from the subject.
However, if you don't want to get too advanced,
then maybe a main light source with the diffuser
would be enough to light your subject.
Now, moving on to cameras.
Recently, phone cameras can produce high quality footage
that you can start with.
But, I recommend that later on you should invest
in buying a separate video camera
for better and more professional footage.
So, if you're shooting handheld, not on a tripod,
then make sure that you have a stable footage
and not a shaky footage.
Because shaky footage could make your viewers
feel dizzy and therefore maybe skip the video.
So, you would either want to use a tripod
or to place your camera on a gimbal.
If you're moving around in a park, if you're filming
someone speaking while walking,
then use a gimbal to make sure you have stable footage.
However, if you're walking around and you don't have
a gimbal then you could use this technique.
Just place it around your neck and then
pull forward the camera like this,
keep the strap straight and then push
the camera forward while recording.
So, this would reduce the shake in the camera,
which will help the footage look a lot smoother.
So, then if you plan to use a professional camera,
a DSLR, which lens should I use?
Different lenses are used differently according to the scene.
So, generally, there are three types of lenses.
First of all, there's a wide lens that gets a lot inside the frame.
There is a medium focal lens, which is a little bit zoomed in.
And there is a zoom lens, which has really long focal lens.
People could use it for filming birds that are far away.
And for starters any lens would do, any lens will help you film
and shoot and document the video.
So, depending on the scene you might
want to choose the right lens.
Moving on to audio.
Audio quality is more important than footage quality.
For example, imagine a video that really looks crisp.
And 4K footage and very clear and high end looking video,
but the sound is terrible and you can barely hear
what the person in the video is saying.
Then this video will totally go to waste.
But, then imagine there's a video footage from World War One.
And the footage is terrible and
you can barely see anything, but you can
hear a conversation between two soldiers very clearly.
And if the conversation was interesting,
then this video could easily go viral
even with a really terrible footage.
And while recording audio you should never depend on
the internal microphones on the cameras or mobile phones.
Because microphones placed on cameras tend to
capture noise around the camera not just in front of it.
However, you should buy separate microphones
like shotgun microphones like this one.
So, shotgun mics are directional microphones
that can easily record sound coming from one direction.
And on top is used to reduce the sound of wind while recording.
However, for even more clear audio recording,
you could use a lava mic and directly
record the audio on a recording device.
And then later on in post production
add the audio on top of the footage.
This is helpful if you are walking around far away from the camera.
Then wisely the sound is transmitted
to the camera and the recording device.
There are a lot more different types of microphones,
but these are the main ones that you would probably be using.
Lastly, there are a few things I want you to consider.
The Evergreen video content strategy.
Evergreen content is the type of content that you should consider
as it will always attract viewers throughout time.
For example, how to videos, travel, language, educational videos
would always be searched by people looking to learn something new.
For example, learning how to cook vegetables
will always be searched forever
because people will always be eating vegetables.
So, always think of evergreen content that would add value
to people now and for many years to come.
Also should consider quantity versus quality.
At first, after building your project, you should take your time
and focus on building your content style.
And spend more time with producing quality content
rather than a lot of content.
After gaining confidence and building a following base,
then you should increase the quantity bit by bit
while maintaining the same consistent quality.
Aim to produce one content per day or at least three times per week
to be able to increase and maintain traffic
on your social media pages.
So far in this video, we'll learn a lot about the video production
including tips for successful storytelling.
And the preparation for the videos including the lighting,
the videos, the audio and the shooting environment.
And in general how to create stories from start to end.
So, since now we've learned how to create the content.
In the next video, I'll teach you how to distribute and promote
your videos across all your pages on social media.
So, tune in and see you in the next video.