Video: tips for writing a pitch email

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hi everyone we are back with Friday's
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top tips and tricks so we have Lizzy and
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myself Reacher and we are going to talk
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about how to pitch to journalists this
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is something we get asked a lot
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especially when we do our reaching
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millions course there's several things
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that really important to bear in mind
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Jonas receive hundreds of emails every
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single day so to make your email stand
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out the most important thing think about
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your inbox when you get so much mail
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from everyone what makes you actually
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read something it's a catchy headline so
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that subject title is so important and
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so don't ramble in it don't say
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something that's gonna blend in with
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everyone else and press releases on an
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app use the title the catchy title for
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your press release as your subject line
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and a good tip here is also to say what
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it is first so for example is a feature
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say feature that and then what the
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pictures about or if it's a case study
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case study then that's the journalist
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can literally see just back to the
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subject line what your email is about so
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they're looking for a case study scan
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through all that there's one
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let's read it that's the first challenge
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get them to open your email and another
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one is to not blind CC so make sure that
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you are just sending it to that one
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journalist and personalize the emails
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but make them know that you made the
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effort to see who they are and target
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them personally and what's the best way
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to find out who they are look at the
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articles that they have done yeah just
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get all them people you're journalists
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so you might have got your journalist
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because you've done your own research or
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from a media database but just google
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them and see what they write about and
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understand what they write about and
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put that in your first paragraph hi Amy
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I know that you like writing about an
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entrepreneurial entrepreneurial when you
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work for you today entrepreneurial women
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or as you know girls at code or horses
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that we've got hay fever or whatever it
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is I know that you write about this I
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thought you know you might be interested
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in it because in singing so when you're
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writing your pitch make sure that you
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use exciting language and make it
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concise and snappy don't waffle and make
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it boring because chances are they also
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another really important thing is if you
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attach lots of things you will clog up
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their inbox and also they might not be
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bothered to open it so a couple of tips
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here instead of attaching your whole
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press release copy and paste it into the
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email below like below your signature
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and also have one we transfer Dropbox
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whatever you use link to a folder that
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has high-res photos in it and they must
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be high-res if you send them over as it
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would get printed and lots of things
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won't get written without a picture so
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they have to be high-res and your press
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release on there as well so all in one
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link that they can link on and it won't
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clog up their inbox but she often paste
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it below my actual email so I write in
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there or you can see below for the press
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release or follow this link that's
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everything that's there today today we
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do have more tips but that's all you're
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getting today we are on YouTube every
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Friday at 3:00 a little bit late today
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but we'll try harder next week to be on
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time and if you would like to see or
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know or hear anything in particular from
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us please do comment no thank you