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A Basic Guide to Effective Outreach

Image is illustrative. Photo by Nikita Kachanovsky from Unsplash.

What is PR Outreach? And how to do it? What are the best strategies to use? And how to contact journalists who could be interested in your story? This article shares tips and tricks around outreach to media, building relationships and creating a good environemnt to increase your promotion efforts. The article also gives the ideas for e-mail templates and shows common mistakes you can make while communicating with journalists or editors.