SWOT and PESTEL

In order to communicate well with target audiences, organisation should firstly think about strategy. One important part of the strategy is connected with understanding external and internal context for better planing. This tool, created by UNICEF, helps in identifying the key external and internal factors that should be taken into account in order to achieve success in a project or initiative – SWOT and PESTEL analysis. The tool leads organisation in a step by step process in order to better make situation analysis.